Directories Solution

Classifieds and directories should not require visitors to page through every listing. Visitors are much more likely to view listings, purchase from your sponsors, and return to purchase again if they can consistently find the best listing for their need or interest. Endeca for Directories makes it easy for publishers to deliver an online user experience that guides visitors to the right listing, and in the process increases page views, click-through rates, conversions, and repeat visits.

Our customers consistently report increased performance metrics in the following areas:

  • Unique visitors – SEO improvement and repeat visits
  • Page views and “stickiness” – Visitors are drawn to similar content and listings.
  • Click-through and conversion rates – Visitors find the best listing for their needs
  • Sponsor revenue – Higher visitor conversion delivers greater value to sponsors

Innovative Online Experiences

Endeca-powered online directories include some of the largest listing organizations in the world, such as Autotrader, Zagat, and Sotheby’s. These companies deploy Endeca’s best-in-class user experience elements and controls, including:

  • Advanced Search: Ensures relevant results for every search through transparent relevance rank controls, thesaurus and keyword redirection, data-driven spell correction (“Did you mean?”), and type-ahead auto-fill capabilities.
  • Guided Navigation: Dynamically summarizes content, and presents contextually relevant options for visitors to more effectively refine and explore listings.
  • Content Spotlighting: Promotes and surfaces similar content, fresh content, or sponsor content that is contextually relevant to the content being viewed.
  • Dynamic Topic Pages: Directs visitors to marketing configured pages with a customized look and feel, based on any search or trigger, from any source.
  • Search Engine Optimization (SEO): Automatically generates keyword rich pages that can elevate natural search rankings for long-tail content.
  • Text Extraction: Extracts key phrases and concepts from unstructured text so visitors can refine listings when no inherent structure exists (additional module).

Endeca’s solution for Directories is powered by the technology of the Endeca Publishing Suite, a suite of applications built for publishers around the Endeca Information Access Platform (IAP). The unique nature of our platform can be summarized in four key areas:

  • Business user tools: Provides tools for online marketers to create and control key pieces of the user experience, without requiring IT intervention.
  • Multiple sources: Allows visitors to explore information from any source (database, CMS, web crawl, etc.), all through a single, unified experience.
  • Multiple formats: Allows visitors to seamlessly explore and refine content that is both structured (e.g. database, Excel, etc) and unstructured (e.g. videos, PDFs, text files, blogs, message boards), all through a single, unified experience.
  • Scale and performance: Designed to support large volumes of continuously changing information, with the speed and response time that visitors demand.