B2B eCommerce Solution

Business buyers are increasingly going online to research and purchase products. As an online marketer, you want to intersect customers early in the buying process, bring them to your catalog, and maximize the value of every customer visit. If you can do this effectively, it translates into higher traffic, larger order sizes, and higher overall sales.

Endeca for B2B eCommerce maximizes sales through your online catalog by helping customers find the best product for their needs - especially when "best" is defined by highly technical product attributes. Endeca takes large volumes of complex, highly attributed, constantly changing product information, and presents it to customers online in an easy-to-use customer experience. The result is an online catalog that drives more traffic from search engines, converts a higher percentage of visitors into sales, and increases average order size and margins.

Our customers consistently report increased performance metrics in the following areas:

  • Traffic – SEO improvement and repeat visits
  • Conversion rate – Customers find the best product for their needs
  • Order size and margins – Merchandising of cross-sells and up-sells
  • Reduced cost of sale – Purchases shift online and away from traditional channels

Innovative Customer Experiences

Endeca-powered media websites include some of the largest B2B eCommerce companies in the world, such as CDW, Avnet, HD Supply. These companies deploy Endeca’s best-in-class customer experience elements and controls, including:

  • Advanced Search: Ensures relevant results for every search through transparent relevance rank controls, thesaurus and keyword redirection, data-driven spell correction (“Did you mean?”), and type-ahead auto-fill capabilities.
  • Guided Navigation: Dynamically summarizes product information, and allows customers to refine your online catalog by the most relevant product attributes.
  • Dynamic Merchandising: Promotes complementary and higher margin products that are relevant based on the customer’s actions.
  • Dynamic Landing Pages: Directs customers to marketing configured pages with a customized look and feel, based on any search or trigger, from any source.
  • Search Engine Optimization (SEO): Automatically generates keyword rich pages that can elevate natural search rankings for long-tail content.

B2B eCommerce Technology

Endeca for B2B eCommerce is powered by the technology of the Endeca Commerce Suite, a suite of applications built for B2B eCommerce organizations around the Endeca Information Access Platform (IAP). The unique nature of our platform can be summarized in four key areas.

  • Business user tools: Online marketers can create and control key pieces of the customer experience, without requiring IT intervention.
  • Multiple sources: Allows customers to explore product information and related content from any source (database, CMS, web crawl, etc.), all through a single, unified experience.
  • Multiple formats: Allows customers to seamlessly explore and refine content that is both structured (e.g. database, Excel, etc) and unstructured (e.g. videos, PDFs, text files, blogs, message boards), all through a single, unified experience.
  • Scale and performance: Designed to support large product catalogs that change every minute, with the speed and response time that online customers expect.