Customer and Sales Analysis

Today, enterprises are collecting more customer and sales information than ever before. Accessing and making sense of this vast increase in data is complicated by the fact that the data is often spread across many systems, and is often in different forms such as word documents, blogs, and customer service calls. This makes it nearly impossible for the marketer, sales representative, or line of business manager to have insightful customer information when they need it to make key decisions.

To help enterprises address the challenge of providing a complete view of necessary information for key sales and marketing decisions, Endeca has developed the Customer and Sales Analysis search application. This search-based approach to connecting to all necessary information is user-friendly, requires zero training, and enables discovery for key decision-making.

Endeca for Customer and Sales Analysis enables leading organizations to realize dramatic improvements in their sales and marketing operations, including better customer targeting for campaigns, more up sells and cross sells, increased customer satisfaction, and decreased training costs. These gains are made possible by leveraging the unique capabilities of the underlying Endeca Information Access Platform (IAP).

Principal features:

Any data from anywhere, regardless of source or structure
Ability to quickly pull together any data anywhere, regardless of source or structure. By integrating data from CRM systems, e-mails, order history solutions, and other sources of customer information, Endeca enables communities throughout the enterprise to better understand their end customers' needs.

Unprecedented user experience
A user experience that allows any user to ask and answer any question, no matter their skill level, even if the question was not expected ahead of time. For example, a marketer might need to determine the best segment of the customer base to target for a particular campaign based on demographic information, spending histories, and loyalty metrics. Furthermore, by having the most intuitive user experience possible Endeca decreases training costs and minimizes learning curves for user communities.

Dynamic data updates
Ability to adapt instantly to changes in data sources, data structures, or business requirements with little to no additional application development or data modeling work. As companies are acquired and enterprise systems multiply, the ability to quickly include these new sources in the analysis process is critical to being responsive to the newly acquired customers.

Rapid Time to Value
Enabling this solution is IAP technology which delivers the clearest visibility into information, driving hundreds of millions of dollars in cost savings and increased revenue for our customers. Sitting on top of the IAP is Endeca’s Discovery Framework. The Discovery Framework enables enterprises to quickly configure powerful decision tools for high value business challenges. Our framework enables rapid configuration of search applications – often in just minutes – that offer the highly interactive Guided Navigation user experience across a full range of structured and unstructured enterprise data.