Merchandising Workbench

As consumer expectations become increasingly sophisticated and competition online grows, retailers need the control and flexibility to differentiate their brand and stay ahead of the pack. And it’s critical that they do so in a manageable and cost-effective way. Endeca’s Merchandising Workbench is designed with retailers in mind. It is purpose-built to help retailers execute their online strategy with the agility required to stand out even as business requirements and industry trends rapidly evolve. With Merchandising Workbench, businesses can extract new value from their Endeca investments through increased conversion rates, greater customer loyalty and brand awareness, higher ROI on Search Engine Marketing strategies, and reduced site management costs.

Endeca’s Merchandising Workbench is a management suite that enables users to quickly create differentiated multi-channel shopping experiences, by uniting best-in-class management capabilities including Content Spotlighting, Merchandising, Search Configuration, Landing Page Management, and Usage Reporting.  It is built on a flexible and extensible enterprise-class tools platform that supports authorization, workflow, localization, and the development of fully customized utilities. Merchandising Workbench provides business teams the control and flexibility required to accommodate constantly changing industry requirements and trends, while ensuring production-level stability and reduced burden on the IT teams.

A core component of Merchandising Workbench, Endeca Page Builder is a new merchandising utility that enables merchandisers to more effectively manage landing pages across your site to increase conversion rates and keep customers shopping longer. Page Builder is designed to provide greater control for business users over landing pages that are better tailored to a customer’s query. It makes it easy to provide the right promotions, content, images, and layout to help to engage customers in a more meaningful way, while also reducing ongoing management overhead.

Learn about: Information Access Platform, Social Navigation, Search Engine Marketing