Endeca for Customer Targeting and Segmentation

With the growth of multi-channel commerce, the amount of data generated from customer transaction via websites, brick-and-mortar storefronts, and call centers makes it increasingly difficult for marketing and merchandising teams to truly understand every customer and how to best market to them.

Endeca for Customer Targeting and Segmentation enables marketers and merchandisers to more effectively target the right customers with the right offers. Through an intuitive and interactive reporting interface, all users can explore data about customers and their purchases, allowing them to make better decisions about how to allocate their time and budget.

For example, marketers may wish to understand who are all of the customers who did not buy a particular product or product line from our company, or who are all of the customers who purchased more than $200 over a particular time period within a specified geographic region.

Endeca leverages your existing customer data and makes marketers and merchandisers more efficient in targeting customers by drawing on unique capabilities including:

• Ability to pull together any data anywhere, regardless of source or structure, in the fastest possible time-to-market, by using the Endeca Information Access Platform’s highly flexible data model.  Whether it is point-of-sale data, call-center data, or data from a warehouse, datamart, or business intelligence system, Endeca can easily bring together this data and make it available for subsequent customer segmentation analysis and decision-making.
• A user experience that allows any user to ask and answer any question, no matter their skill level, without requiring IT intervention for individual reporting requests. This holds true even if the query was not anticipated ahead of time. This is made possible by our Guided Navigation & Summarization experience, which guides users through the data to the most meaningful relevant results using the user’s choice of traditional search boxes, summaries, graphs, charts, and other interactive tools.
• Ability to adapt instantly to changes in data sources, data structure, or business requirements with little to no additional application development or data modeling work. This is made possible by a unique interplay between the flexible data model and the Guided Navigation & Summarization user experience.

Endeca’s information access software helps you identify which customers to contact for particular promotions, what products to cross-sell and up-sell, and even which marketing channels to utilize. In today’s increasingly competitive marketplace, this information can also be used to enhance multi-channel promotion and merchandising strategies, such as online or per store, and drive increased revenues, profitability, and loyalty across all channels.

See other solutions: Online Retail, Customer Service/CallCenter, Knowledge Management