WORLD BOOK VIDEO CASE STUDY

Tim Hardy, Chief Technology Officer, discusses the benefits World Book has seen with Endeca for Media and Publishing.

"Content spotlighting is a method to display to our users content from a variety of different sources. In our case, if a user were to search on 'dog,' we'd present them with encyclopedia articles for dogs, the most relevant image of a dog, a maps of the Iditerod trail would show up for a dog, for example. So it allows us to display in one screen to our users all of the breadth of content.

"From our previous solution, we were able to increase performance about ten times.

"Since we implemented Endeca, our customer support calls about search have dropped to nearly nothing. In fact, we've really turned a negative into a positive with our new search results display. We get compliments as opposed to complaints.