Merchandising Workbench

Giving business users control over dynamic pages


Merchandising Workbench, part of the Endeca Commerce Suite, is an application that gives eCommerce business users the ability to sell more effectively through dynamic pages, such as search results, category pages, or special topic pages. 

In one application, business users can:

  • Build and edit new dynamic pages
  • Spotlight related rich content (reviews, videos, articles, etc.)
  • Spotlight up-sell and cross-sell promotions based on customer actions
  • Customize and boost search results and edit refinement options

This control allows business users to make timely adjustments to the customer experience that increase sales and traffic, without relying on web development resources at every step.

Page Builder

Page Builder, a component of the Merchandising Workbench,  is used to change how dynamic content is presented from the Endeca Information Access Platform.

Business users can build new dynamic pages in a modular fashion, selecting from templates and plug-in cartridges that govern how dynamic content is displayed.  As a result, business users can easily create new pages that impact sales:

  • Targeted Pages – Increase conversion rates by applying a more unique page layout and more targeted content to poor performing areas of your site.
  • Campaign and Topic Pages – Increase time-to-market for new campaigns (holiday, clearance, etc.) with rich landing pages that are created in minutes.
  • SEO Pages – Increase page rank and reduce bounce rates by creating rich pages (with articles, reviews, etc.) for specific Google search terms.

Page Builder also provides IT with a framework for delivering new features and rich content that business users can incorporate into the site.  For example, IT can build cartridges for spotlighting rich content (reviews, video, articles, etc.), tag clouds, geo-spatial navigation, etc.  And by making these pre-tested cartridges available to business users, IT is able to support a more rapid schedule of feature introductions.  Which gives retailers a significant advantage over slower moving competitor sites.

To learn more about the Merchandising Workbench and Page Builder, contact us today.