Manufacturing: Manufacturing Solutions: Customer Segmentation

Endeca Customer Segmentation

Analyzing your customers to better understand purchasing preferences, maintenance histories, and other aspects of their lifecycle plays a critical role across the different front office functions of your business. Today’s enterprises have never collected more customer information - but the sheer volume, as well as the fact that the data is often spread across many systems, has made it intractable for the everyday marketer, sales representative, or line of business manager to have this customer information at their finger tips.

Endeca Customer Segmentation enables leading organizations to realize dramatic improvements in their sales and marketing operations, including better customer targeting for campaigns, more up sells and cross sells, increased customer satisfaction, and decreased training costs. These gains are made possible by leveraging the unique capabilities of the underlying Endeca Information Access Platform.

Principal features:

• Any data from anywhere, regardless of source or structure
  Ability to quickly pull together any data anywhere, regardless of source or structure. By integrating data from CRM systems, e-mails, order history solutions, and other sources of customer information, Endeca enables communities throughout the enterprise to better understand their end customers' needs.
• Unprecedented user experience
  A user experience that allows any user to ask and answer any question, no matter their skill level, even if the question was not expected ahead of time. For example, a marketer might need to determine the best segment of the customer base to target for a particular campaign based on demographic information, spending histories, and loyalty metrics. Furthermore, by having the most intuitive user experience possible Endeca decreases training costs and minimizes learning curves for user communities.
• Dynamic data updates
  Ability to adapt instantly to changes in data sources, data structures, or business requirements with little to no additional application development or data modeling work. As companies are acquired and enterprise systems multiply, the ability to quickly include these new sources in the analysis process is critical to being responsive to the newly acquired customers.

See other solutions: PLM Insight, Design for Supply, Spend Analysis, Knowledge Management, B2B eCommerce, Warranty Analysis