Manufacturing: Manufacturing Solutions: B2B eCommerce

Endeca B2B eCommerce

Business buyers are increasingly going online to research and purchase products. As an online marketer, you want to intersect customers early in the buying process, bring them to your catalog, and maximize the value of every customer visit. If you can do this effectively, it translates into higher traffic, larger order sizes, and higher overall sales.

Endeca for B2B eCommerce maximizes sales through your online catalog by helping customers find the best product for their needs. The Endeca software platform takes large volumes of complex, highly attributed, constantly changing product information, and presents it to customers online in an easy-to-use customer experience. This experience makes it easier for customers to find the best product, especially when “best” is defined by highly technical product attributes. Endeca also delivers merchandising tools that give marketers the ability to up-sell and cross-sell customers with dynamic, rules-driven promotions. The result is an online catalog that drives more traffic from search engines, converts a higher percentage of visitors into sales, and increases average order size and margins.

Principal features:

• Search Engine Marketing (SEM) Module – Elevate search engine rankings
  Endeca’s SEM Module increases natural search rankings by improving how your rich catalog content is presented and indexed by the major search engines. In addition, the module helps generate optimized landing pages for paid search listings, improving conversions across tens of thousands of keyword buys. The result is a higher volume of qualified traffic coming to your catalog.
• Guided Navigation – Create a dialog with your customers
  Endeca allows your customers to have a dialog with your online catalog, just as they would with a customer service rep. Rather than taking a search term and simply returning a list of results, Endeca summarizes the attributes and characteristics of those products, showing customers the different options available, and allowing them to refine based on the most relevant technical attributes. The result is a catalog that makes it easier for customers to find the best products for their specific needs. See demo.
• Merchandising Workbench – Guide customers to the best product
  Endeca includes a robust set of tools that give business users control over how products are presented and promoted online. These tools give marketers control over relevance ranking strategy, and allow the creation of dynamic merchandizing zones that promote up-sells, cross-sells, and related content to customers throughout the purchase process. And these zones are automated and rule-driven, ensuring that they are always relevant and don’t require excessive burden to update and maintain.
• Leverage all of your product Content
  Integrate content from across the enterprise to inform the buying process. The online channel cannot operate in isolation anymore, and Endeca enables you to bring together and easily present any data or content, regardless of its original source or structure.

See other solutions: PLM Insight, Product Data Navigator, Spend Analysis, Knowledge Management, Customer Segmentation, Warranty Analysis